Adopt AI with clarity, not complexity
Technology is changing faster than most business owners can keep up. I help leaders adopt AI in ways that feel safe, practical, and genuinely useful — not experimental.
No jargon. No dashboards to learn. No 6-month “transformation projects.”
Joel Smalley
Principal
Safe & Practical
For leaders who want the benefits of AI without being overwhelmed by technical complexity and adoption risk.
Startups to Blue Chips
Background in finance, data, and business strategy. Experience across banking, insurance, science, and technology.
Genuinely Useful
If you're curious but cautious, that's exactly the right mindset. I can help you move forward with confidence.
Experience consulting across
Zero to Prototype
Have an idea that needs building? Product discovery, landing page, PRD, and working prototype — delivered in 10 days.
View PortfolioFrom Idea to Prototype in 10 Days
Our proven process combines deep product discovery with rapid execution to deliver tangible results.
Product Discovery
We dig deep into your idea using 5 Whys, Jobs-to-be-Done, and Pre-mortem analysis to validate assumptions and identify risks.
- 5 Whys Analysis
- JTBD Framework
- Pre-mortem Session
- Risk Assessment
Landing Page
A conversion-optimized landing page to validate demand and start collecting leads from day one.
- Responsive Design
- SEO Optimized
- Analytics Setup
- Lead Capture
PRD Document
Comprehensive product requirements document with user stories, specifications, and acceptance criteria.
- User Stories
- Technical Specs
- Acceptance Criteria
- Architecture Diagram
Working Prototype
A functional prototype built with React, TypeScript, and Tailwind CSS demonstrating core user flows.
- Core User Flows
- React/TypeScript
- Tailwind CSS
- Deployable Code
Transparent Pricing
Every project is scoped to your needs. Pricing depends on complexity, integrations, and scope.
Depending on scope & complexity
What's included:
- Product-Market Fit Report with validated assumptions
- Live landing page with analytics and lead capture
- Comprehensive PRD with user stories and specs
- Functional prototype with core user flows
- Full IP ownership - you own everything we create
50% deposit to start. Balance on delivery.
Frequently Asked Questions
Everything you need to know about our Zero to Prototype sprint.